"It's really funny, there are no long songs on the LP." That's what Merchandise frontman Carson Cox told NME when queried about "Begging For Your Life/In The City Light," which was the lone, 14-minute slow-burner on their first release for vaunted UK imprint 4AD.
"This next LP is the most proper pop record we have ever done," he added. "I'm talking about pop rock - R&B."
That LP — recorded over six months in a house right here in Tampa — finally has a name (After The End), and is set for release on August 25. The 10-song effort clocks in at just 45 minutes long, and finds Cox & Co. controlling every aspect of the process except for mixing. That task was assigned to Gareth Jones, a man whose been at the helms of classics like Depeche Mode's Construction Time Again and neo-classics like Grizzly Bear's Veckatimest.
The announcement didn't come unadorned either, as the band has released a video for After The End's seventh track, "Little Killer." The track was inspired by late English poet/soldier Wilfred Owen, and the clip is a green-screen gem that finds the band existing in a menagerie of technicolor spliced in with clips from old TV shows.
Have a look at the clip along with a full tracklist below, and see the artwork for After The End above. Digital pre-orders are happening here, and you can see Merchandise's impressive slate of European and domestic tour dates here.
Merchandise - 'After The End' Tracklist:
03. True Monument
04. Green Lady
05. Life Outside The Mirror
07. Little Killer
08. Looking Glass Waltz
09. After The End
10. Exile And Ego